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The Communicators

News/Business. People who shape the digital future.

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00:30:00

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704

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480

TOPIC FREQUENCY

Samsung 33, U.s. 21, Us 12, Mexico 7, Korea 4, Susana Martinez 4, New Mexico 4, Texas 2, Canada 2, North America 2, Las Vegas 2, Televisions 2, Samsung Galaxy 2, Smartphones 2, Vegas 2, Google 2, Ben Luhan 1, South Korea 1, The Clowld 1, Udall 1,
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  CSPAN    The Communicators    News/Business. People who  
   shape the digital future.  

    February 11, 2013
    8:00 - 8:30am EST  

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>> you've been watching booktv, 48 hours of book programming beginning saturday morning at 8 eastern through monday morning at 8 eastern. nonfiction books all weekend, every weekend right here on c-span2. >> here's a look at what's ahead on c-span2. next, "the communicators" comets its series of interviews at the international consumer electronics show held last month in las vegas. then new mexico governor susana martinez gives her state of the state address. after that, a or forum on avoiding the automatic spending cuts called sequestration, and later policy analysts look at the role of medicare in the health care system and the future of the program. >> host: and you're watching "the communicators" on c-span. we are on location at the ces international 2013 show in las vegas from the convention center, and here's some more of our coverage.
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here in las vegas at ces international samsung has a rather large display, and "the communicators" is joined by david steel, executive vice president of strategy for samsung. mr. steel, if you would, just begin by giving us a snapshot of the samsung corporation. >> guest: so samsung is now the largest technology company in the world by sales. we cover all the way from components like semiconductor chips and flat panel displays all the way through to finished goods like home appliances, it'sing and smartphones -- televisions and smartphones. so you'll see a whole range of products at the booth where we're sewing pcs, audio systems, home appliances, televisions, the whole range. >> host: what is your position at samsung as executive vice president? for what are you responsible? >> guest: so i'm responsible for our corporate strategy in north america, covering the united states and canada, and then looking at all of our corporate strategies across --
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[inaudible] so overseeing all the different product areas and how we put together strategies there, that's my responsibility. >> host: you spent quite a few years in korea, correct? >> guest: that's right. just over ten years. >> host: and why are you now in the states? >> guest: probably they got tired of me, said we need a breather. but it's very interesting when you've been in the headquarters for a few years, you've seen what it is to have global responsibility but looking at narrower product lines. but now in coming to the u.s., i can look at all the different product lines in one geographic market, so it's a different way of looking at the business. much more in the trenches of day-to-day business in the market rather than in the headquarters of the corporation. >> host: for samsung's products is the u.s. and canada, north america, a growth market? >> guest: it still is. i mean, traditionally we've thought developed markets and developing markets, and with developed markets it's being
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seen as someone mature. but if you look at the last few years of our progress in the u.s. market, we've seen tremendous growth. some of that is coming from new categories like the rise of the digital television or the growth of the phone business. some of it is as we pick up our market share. we're the fastest-growing brand in home appliances, for example, an area where samsung brand hasn't been as well known. but now bringing the same mix of innovation that we brought to televisions and phones, bringing new designs, now we can also grab business in home appliances. >> host: what's the employment level in the u.s. for samsung? >> guest: we employ several thousand people many terms of sales and marketing, also in product design as well as r&d. we have a very large production center in usa p, texas, which is a -- in austin, texas, representing multibillion dollaring investment. so we have a fairly big
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footprint from coast to coast. >> host: david steel, one of your displays is tvs, smart tvs, ultra hd-tvs. what else do you have on display? >> guest: so tv is the big highlight, as you mentioned, lots of new technology there. we're also devoting a bigger area than usual to our home appliances recognizing that home appliances now also are becoming smarter. so just like we have seen smartphones, we've seen smart tvs, tablets, even cameras, now home appliances are getting smarter which means lcd screens built in your refrigerator so that you can have simple apps instead of the fridge magnets. you're going to have just a calendar on the lcd screen on the fridge. it means things like a smart washing machine so that you'll get a text message when the cycle finishes so that you don't leave those wet clothes in the washing machine anymore. people have traditionally sort of lost a bit in smart appliances, sort of a jetsons
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future, but actually when they learn about the specific benefits, about the text message when the cycle ends, these are practical benefits of a smart appliance, then they really understand it. going forward it'll also be more about the smart grid which is how can you get energy savings from these appliances. we're already into energy efficiency, but the smart grid will be the next step in there. so home appliances, very interesting new area. >> host: how has samsung changed its energy footprint when it comes to tvs? you do have a display in the front of your booth talking about some of the energy costs, lower energy usage. >> guest: so that's been a big area of everyone sid for -- emphasis for us as we see this growth of electronics in the home. how do we think in a smart way about energy efficiency. we've worked very closely with energy star program because that's so broadly recognized as a sign of energy efficiency and
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tried to get that across all of the high-end tvs, really get most of our lineup being energy star. so that's been an important area. we want consumers to think about that also when they buy products, to think about the energy consumption, the footprint that they generate from that. but, obviously, as you sell or more and more appliances, energy efficiency's important, and the home appliances is another category where we can see the benefit of energy efficiency. >> host: david steel of samsung, when you think about the future of tv, what does that phrase mean to you? >> guest: well, the future of tv means what it's meant at least the last few years, certainly, which is getting bigger. you know, it used to be that we would say 40 inch was about as tvs would go in the home. now we're seeing the fastest-growing part of the tv market is 60 inch and above. we're showing here at the booth
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85 inch and 110-inch ultrahigh definition tvs. so we see still the continued growth of large screen televisions in the home. consumers have warmed to the scale of big screen tvs and the great entertainment. we also see the growth of smart tvs. tvs used to be separate, unconnected devices just with an antenna or a cable connection. very increasingly they're internet connected. more than 60 % of our large screen tvs are being connected to the internet. so that means the tv becomes a connected part of the home, access to all of your video services through apps, access to content on other devices in the home so you can link your tv to your smartphone or to your tablet as well as even social media. so you're sitting back on your couch watching a tv program, you don't want to miss your social media. you can get those on your tv. so certainly in the next few years we'll see big, big growth
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in smart television. >> host: a lot of talk, though, about tablets and wireless and tv everywhere. how does samsung fit into that picture? >> guest: so as you might expect from samsung given the breadth of products we have -- smartphones, tablets, televisions, computers, appliances -- one of areas we're investing a lot is this multiscreen connectivity because we already see many consumers multitasking. you're on your couch watching tv, but you're also texting on your phone or looking at the tablet, something like that. so how do we link those devices to each other? how do we also link them to the cloud or link them to the internet? one very good example is our galaxy camera. so we launched the camera last year. a camera now built in with 3g and 4g connectivity. you can instantly through the wireless network upload them to a web site or to a social media
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service. so bringing wireless connecttivity to a camera. so linking products like that, linking them to the internet and to each other, that's a big opportunity for us, and we think big value for the consumer. >> host: now, does samsung work directly with some to have cable providers to make tv everywhere available? >> guest: we have very close relationships with cable providers, with wireless carriers because, obviously, they're critical in delivering the content of services to our devices. we know what we're good at which is making really beautiful design products that have the latest technology in, and then we need these great partners who can facilitate the content and the services being delivered for those. so, yeah, we work very closely with those industries. >> host: "the communicators" is at ces in las vegas, and we're talking with david steel, executive vice president of samsung. mr. steel, i was a little surprised to see here at the booth a large display of what i
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would consider traditional cameras. where's the growth in that? what's the new technology in those cameras? >> guest: so cameras are a relatively new category for samsung. so we saw the same interest in that that we saw in a lot of our other categories which is new technology coming to play, connectivity to the internet, to devices. so the last few years we've been pushing much more into the camera space coming up with innovations. and new camera here, the samsung nh300. it's a very high performance camera, but it has a 3-d lens, so it's the first time to have a single listens on a consumer camera to record 3-d. so just as we're all getting used to 3-d in movie theaters, many of us for our tvs at home, now you want to record content in 3-d. so through i this camera you can do that. we also see great growth in the connected camera categories.
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so you want to get them very easily off your camera. it's not pulling out a card and plugging it into your pc anymore, it's just simple one-touch wi-fi connectivity. so whenever we see categories that we can bring that sort of innovation and technology and also great consumer design, ten that's a technology, that's a category that we'll look at. >> host: david steel, as part of your job when it comes to some of your projects worrying about or thinking about spectrum policy? >> guest: spectrum policy is an area of importance to us, so we obviously need lots of bandwidth for the products. we tend not of to have specific opinions on how to get that, but we look much more just to make it possible to facilitate all these different devices and content. and if you look at the world that we've -- the growth that we've seen in the last two years in the u.s. market in the
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smartphone industry, consumers buying smart tvs, so much of that has come because of the great gains in broadband to the home, in many wireless capabilities. so you can really see the benefits of having access to the bandwidth whether it's home or whether it's mobile, making it possible for consumers to use these great devices and then get access to a whole range of content and services that they want. >> host: is it important for a manufacturer such as samsung the to build in efficiencies for spectrum in its product? is that possible in. >> guest: you know, till for spectrum we largely partner with wireless carriers or with cable providers and others, so those policy areas are more relevant to their business in terms of how they're going to deliver the content. we really occupy that last push to the consumer. and there's a great design
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product, great technology and more and more making it easy to use. i think now consumers can see just how much is being packed into devices whether it's smartphones, tablets or smart television. and how do we make those easier to use which means more user interface, more being placed on voice control or gesture, taking the sort of ease of use that consumers have found on touch screens and applying that to other devices. so you'll see a lot of innovation in smart tv here at ces is around the user experience or the user sewer face -- interface, making it easier to use. that's more our area of expertise and focus than, actually, the spectrum allocation of how you bring the content of services. >> host: and what's the status of the great samsung/apple patent debate? is it concluded? >> guest: so litigation is still going on, so unfortunately, i can't say anything about that.
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but, you know, as a company we're still committed, as you can see behind me, to bringing lots of innovation to the marketplace. we, we employ 50,000 people in to our r and, the facilities worldwide -- r&d facilities worldwide. we're the second highest recipient of u.s. patents, so we're going to keep innovating, keep investing in design and the litigation is really a separate issue. so we'll leave that for others to comment on, but, you know, my focus here is how to we keep delivering on innovation in our products. >> host: in researching samsung, i was a little bit surprised to learn that samsung is the biggest telephone or wireless company in the world, in a sense. i mean, as far as manufacturing, correct? >> guest: right. you know, and that's been an area where we early on the potential -- we saw early on the potential growth in the phone business, recognizing that eventually it would be one phone per person, and in many
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developing parts of the world the phone would actually be the first platform to deliver the internet. you know, here in the u.s. we use the internet at home, but in many parts of the developing world, their first experience with the internet is through their phone. so we've been investing a lot there. we've stressed design which has been a big theme for samsung, and the phone is now such an intensely personal object. we've done surveys in the past if you leave your home without your phone or your wallet, whath are you more likely to go back for? and the answer by far is your phone. you can borrow money from colleagues or friends, but if you don't have your phone, you're out of touch. you can't get information, you can't connect to friends and family. so that's why the phone business has been so successful for us, and we can bring all of our strength and design in technology, in connectivity to the phone market, and that's been a big opportunity for us. >> host: what's the future development for samsung and
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android, and what is tyson? >> guest: so really i can't comment on our platform strategy other than to say that samsung has always been a brand that wants to deliver what consumers are interested in. so we belief in consumer choice -- we believe in consumer choice. we've had multiple platforms in the past, so that's really where we're focused is offering choice to consumers. if there's demand in the marketplace for a product, we want to offer that. we want to stay open-minded about different technologies, different standards, different protocols. and just keep an open mind and deliver what, hopefully, you see in the booth, consumers want to buy. >> host: how's the galaxy tablet phone doing? >> guest: it's doing very well. the whole galaxy series, that's really where we've tapped into this growth in different sizes. so, obviously, the phone is doing very well. we've had galaxy i, ii and iii,
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and last year samsung brought out the galaxy note, a larger device with a 5-inch display. at that time people said, well, is this really too big, but it's done very well. we've sold a lot of those because people understand that there's room for different sizes in the marketplace. some consumers are looking for larger sizes. tablets, we sell different sizes of tablets. so, again, offering choice in the marketplace. someone's looking for a different-sized device, we want to offer that. >> host: david steel, recently in tech crunch there was an article referring to samsung as the fifth horseman. i'm sure you've seen this, it said that apple, amazon, google and facebook are the big four, but in this author's view samsung should be included in that list. as a driver of the future. >> guest: well, certainly it's nice to have recognition of our innovation, but i don't know about those groupings.
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i mean, our big focus is to stay humble and to stay hungry on innovation, to keep striving new products -- to keep driving new products, to leverage samsung's big investment in r&d, to leverage all of our resources in design, really keep pushing things in terms of of bringing new technology to the market. finding areas like the camera market where samsung can bring innovation, finding areas like home appliances where samsung can bring innovation. we'll keep innovating like that, we'll keep investing in new technology, and we'll leave others to make the comparisons and write the groupings and future predictions. >> host: how closely do you work with google or facebook or microsoft? is there a lot of cooperation among companies that have shared goals, in a sense? >> guest: we partner with a lot of companies as you would expect. samsung is the largest tech company by sales in the world. we partner with lots of others. we know what we're very good at
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which is making device, and that's where we want to stay focused, and we need to partner with lots of different companies whether it's in the content industry, whether it's wireless carriers, whether it's cable companies to deliver content to our platforms. so we want to be a company that's very open to partnership, that's good at what we're focused on but has a very open mind about partnering with other companies in general. >> host: david steel, is the u.s. tech market unique? >> guest: you know, the commonality across a lot of countries around the world, but we have seen tremendous growth in the u.s. in the last few years. i mean, it used to be when i was working for samsung in korea for ten years, that was the poster child that we would use, and i would go around the world and tell people about the great broadband penetration rate increase, the great wireless speed. and i think one of the most exciting things we've seen in the last few years, and it's a
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tribute to the companies involved and the policymakers involved, we've seen such tremendous growth in the u.s. market in terms of wireless, in terms of broadband for the home. so now the u.s. is really a market that is setting the pace. we've obviously seen a lot of new content models coming out of the u.s. market, and now we see many of our new technologies being launched first in the u.s. because there is the infrastructure in place for lots of very savvy consumers who are looking for new technology for their homes and normal applications. so the u.s. is a really important market for us, samsung's making big investments here. it's one we see options for new technologies, so there's a lot of commonality across markets in the world now that are looking for new technology, but the u.s. is certainly a big focus for us. >> host: often legislators,
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reports government officials compare u.s. broadband penetration to south korea's and say, you know, we need to achievement and that. achieve that. what have you found in your time in the u.s.? are we way behind? >> guest: there was of a time, i mean, i was in korea for ten years until five years ago, and back at that time the u.s. was behind. and we always used to compare korean broadband penetration rates. the apartment i lived in had fiberoptics to my apartment, you know, korea was a market where we saw early adoption of stock trading through the internet, of travel reds vegases through the internet -- reservations through the internet. so it was facilitated by that broadband coverage. but very steadily over the last few years the u.s. has been picking up, and now we're at the point where in terms of broadband for the home as well as wireless technology, bandwidth is there, the speeds are there. you look at how a 4g has been
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rolled out in the u.s., and that facilitates so many of these applications and content of services that consumers are looking for. so the u.s. is very quickly coming up, and i think it is a tribute to everyone who's been involved in the industry and in policy making the last few years that we've caught up like that. >> host: as a point person here in the u.s. on samsung's executive team, how much time do you spend talking about, thinking about, worrying about what congress may be doing, what the fcc may be doing? >> guest: so policy is of increasing interest to us because just as the range of our product categories. when you go all the way from semiconductor chips to phones to televisions to home appliances, obviously there are a lot of policy issues that are of importance there, and we're trying to monitor those closely and understand the implications for our business. but, you know, i think it's
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always important for a company to focus on what you do best, and what we do best is making great products, delivering great services through those. so coming up with new designs, new user interfaces, that's it. and then studying what the policy implications are and trying to find how we can, you know, adjust to those and keep our business the same based on those. so policy is very important because that's arguably what propels the u.s. over the last few years to where it is now as a very advanced technology market in terms of bandwidth and broadband and wireless. >> host: one of the themes of ces international this year is -- or two of the themes, the cloud and apps. where is samsung when it comes to those two? >> guest: well, the cloud and apps are very important to us because so many of our devices are connected. in fact, almost all of our devices now are becoming
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connected either to each other or to the internet, the cloud. apps are a great way of delivering content ands services. we've seen on the smartphone platform and tablets how easy they are for consumers to use. very intuitive, offer lots of choices for consumers. so now we're bringing apps for tv. about three years ago we started samsung's smart tv apps, and now you can get a whole range of apps on your television. we'll be announcing more in 2013 around multicultural content so that people can get access to whatever specific content they want through apps on their tv. and, of course, the cloud is important. it used to be that devices were quite separate from each other. then we started to see devices being connected to each other, so you want to share content from your phone to your tv, for example. but now many, many devices are being connected to the cloud;
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cameras, samsung galaxy camera connected to a wireless network for immediate uploads and downloads. home appliances being connected through wi-fi to the cloud so you can have apps on your refrigerator, you can have access the to recipes and calendar and things like that. and phones. phones, tablets. the samsung galaxy note 10.1 which is a 10.1-inch tablet but with an s pen so you can do information through handwriting. again, we're announcing at the show 4g connectivity on that. so connectivity, the clowld, the internet is very, very important for us. >> host: and we've been talking with david steel, executive vice president of samsung, here at ces international in las vegas. this is "the communicators" on c-span. "the communicators" is on location in las vegas at ces
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international 2013, the technology trade show. more programming next week. >> coming up next, new mexico governor susana martinez gives her state of the state address. then representatives from defense and nondefense groups hold a news conference to discuss their joint effort to stop the automatic spending cuts called sequestration set to take effect next month. after that, a look at the future of medicare including how the affordable care act effects beneficiaries, health care plans and providers. and later, the senate returns at 2 p.m. eastern to continue debate on reauthorizing the domestic violence law called the violence against women act. [applause] >> now, a state of the state address by new mexico governor susana martinez. she talks about lowering
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business tax rates, improving childhood literacy and repealing a law that gives driver's licenses to illegal immigrants. susana martinez was elect inside 2010. she's the first female golf -- female governor of new mexico. [cheers and applause] [applause] >> thank you. >> governor, on behalf of the state of new mexico, we welcome you. it's a pleasure to have you, and we're honored with your presence. >> thank you, lieutenant governor. thank you. thank you. please be seated.
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lieutenant governor, senate president pro tem, mr. speaker, democratic and republican leaders, esteemed members of the new mexico legislature, especially the new faces, honorable members of the judiciary, former new mexico governors and tribal governors, senator udall, senator heinrich, distinguished guests, my husband -- who got a little tired of making those bologna second witches and -- sandwiches and went back to work which makes me smile. [laughter] [cheers and applause] and my fellow new mexicans, it is an honor to join you for the annual state of the state address.
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and while today's mood is one filled with optimism and hope, it is also bittersweet. there is one very noticeable absence from this chamber. a man whose legacy in this body endures, former speaker of the house ben luhan. the thoughts and prayers of new mexico continue to be with the family. [applause] it is a privilege to stand with you as we mark the opening of new mexico's 51st state legislature and chart the course for new mexico's new year. a year in which we must focus on making new mexico more competitive. at a time of intense gridlock in washington, d.c., it is encouraging to reflect on the progress we have made together